supplementary notes

for my benefit

Friday, November 14, 2008

⇒ toshiba 'timesculpture'

toshiba's gone and done something special for an ad...a 'timesculpture' which is explained away as being a logical progression of bullet-time...yeah.

* The TV ad was shot using 200 Toshiba Gigashot Cameras: the highest number of moving image cameras ever used in a film sequence
* This particular technique, viewing looping action in 360 degrees, has never been done before
* The time spent processing footage from 200 cameras was over four weeks - 24 hours a day seven days a week!
* In terms of data, this is one of the biggest jobs a post-production house has ever taken on - 20TB of data
* New offline and online editing software had to be specifically built for the job
* Soundtrack is provided by Crystal Castles
* Integrated campaign to promote Toshiba's new range of upscaling products – TV, DVD and laptops - that convert standard definition TV and DVD images to near high-definition quality
source

Labels: ,

♥♣♦♠